Built by a firm that uses it every day.

Jared started in computer engineering, spent years building websites and web applications professionally, and founded eSesame, an IoT company that put garage door controls on your phone in the early 2010s. Then architecture pulled him across. He earned his license and spent the next decade inside US A/E practice as an Architect and then Managing Director, growing and running the production team that ProCatalyst was eventually spun out of.

He co-founded ProCatalyst with JJ Williams as the BIM arm of Simple Homes, a Colorado panelization company, and co-led the expansion to outside A/E and developer clients. They completed a buyout from the parent company, establishing ProCatalyst as an independent firm.

ProLens came from sitting in both chairs for twenty years. The architect who could never get clean numbers on Monday morning was also the developer who knew exactly how to solve that problem. So he designed the security architecture, wrote the first integration adapters, and built it.

JJ spent his career on the owner and developer side of real estate before co-founding ProCatalyst. He thinks about a project the way the client does: capital stack, schedule risk, leasing exposure, fee pressure. That is why our CD review framing starts with the cost of an RFI and not with a sheet count.

He met Jared on the board of CoreNet Global North Texas in the early 2010s. They worked on the same side of several projects and even at the same companies over the decade that followed. JJ has owned relationship, pricing, and client partnerships since day one.

JJ is usually the first person a new principal speaks with. He will not pitch you. He will ask a lot of questions about how your firm actually produces and tell you honestly whether we are a fit.